How to Write a Marketing Plan (Creating Success)

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A hands-on guide to creating a complete, professional marketing plan for any business "A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals." -- Internet Bookwatch Well-written
marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walkreaders through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, including: Carrying out a marketing audit; Setting objectives and the strategies to achieve them;Devising budgets; and Writing and implementing the plan.
ISBN: 0749445548,
Author: John Westwood,
Publisher: Kogan Page,
Pages: 129,
Publication Date: 2006-09-01

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